4 Commercials That Use Story to Sell

Commercials can get so run-of-the-mill, am I right?

Car commercials come in 3 categories. #singleandhot #flannelandrugged #puppyandkidsinacarseat

Then there are cosmetic commercials where women of impossible and unrealistic heights of “attractiveness” tell us about how great this makeup remover is (it can’t be that great because we all know they are still wearing makeup).

The drink commercials where we watch people’s Adam’s apples go up and down, and then they smile stupidly.

The teeth whitening commercials where actors with florescent white teeth complain about “yellowness” and “stains”.

Prescription drug commercials with laughably long lists of side affects such as turning into a T-Rex, randomly being transported to the Bermuda Triangle, and or death. If you or a loved one has died then here is the number to call to get in on the lawsuit.

Obviously there are exceptions to these. Geico can make a regular TV series or film as far as I am concerned, I would watch it. Jake from State Farm is more famous than some Founding Fathers. I adore Flo from Progressive, I love Farmer’s Insurance Commercials, and Lily for AT&T is adorable. Still, these ARE the exceptions to the millions of mind-numbing and annoying commercials that choke up our favorite TV shows.

However, I have found a few gems that really touched my heart and actually made me want to purchase the product advertised. This is because instead of flashing bright colors, these are not actors (when I KNOW they are), or singing about narwhals, these commercials decided to use the power of story to reach my heart and tickle my imagination. And since story is the most powerful way to connect with a person, these commercials were incredibly effective.

Here are a few of the best ones, enjoy.

1. Rock, Paper, Scissors (Android)

This is so incredibly cute and clever, it just tickles me!

2. A Love Story (Chipotle)

Life lessons on what really matters.

3. Best Buds (Budweiser)

Who else cried?

4. Lonely Pony (Amazon Prime)

This girl is me if I had a pony.

Using the power of story to sell, how can I get annoyed with that ad when I am wiping away tears?

Have you found any amazing commercials that touched your heart? Made you laugh? Tell me in the comments!

 

 

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